QR Code – A Smart Way to Engage Diners and Boost Restaurant Revenue

QR codes are not new to us, but they have got a lift during the pandemic as people tried to run touch-free as much as possible. But have you ever thought of how the QR codes came into existence, and how can they benefit your business?

Let’s start with what these tiny barcodes are.

QR is short for ‘Quick Response’ codes. These arrived in different parts of the world from Japan. With their quick readability and better storage space, they became more popular than the regular barcode scanners. Slowly, they became a part of our cell-phones and made it easy to check the transactions, restaurant menus, reviews and much more. You can even get coupons which can be used with QR code restaurant ordering. They soon became a part of the businesses because unlike the tacky hand-held barcode scanner, these were easy to use through the smartphones on the go.

As Mankind is reclaiming normalcy in the post-pandemic world, the hospitality industry is also trying to pick-up speed. The restaurants, pubs, cafes and venues are reopening, and it is worth noting that a few of them are tasting more success than the others.

While researching the reason for their progress, we found the two things that they did best.

1. They have re-imagined the customer experience.

2. They have re-engaged them to build their trust.

How?

Well, the humble, all-time handy QR code has proved helpful in assisting the restaurant owners to improve their operational agility and build solutions to recover and thrive again by gearing up their marketing strategies.

How can your restaurant or venue use the QR code for coping up with the behavioural changes of your customers?

As QR codes are ruling every smartphone in town, the marketers have incorporated them in the advertisements, brochures, websites, and any other marketing stuff. As a restaurant owner, you can use the QR codes to provide more information about your menu and services and reach your customers without any hassle.

You can engage the customers and boost interactions using QR codes. With the accelerated embrace of digitalisation, nowadays, users don’t prefer slow and time-consuming things, instead they opt for fast and efficient technology to stay informed. The QR codes are the golden thread between prints and technology. They can be implemented over your websites, social media channels, and even on the tables of your venue.

Here, we are sharing a few ways where the maximised use of QR codes can promote the performance of your restaurant marketing campaign:

Hosting your Restaurant’s Digital Menu

The QR codes have individual patterns which are links to a web page or any other asset from your restaurant. These codes can be effortlessly tailored to suit your restaurant’s branding and style. If you use the QR codes in tandem with a strong technology can provide you with the ability to display your digital menu that attracts your people. It also provides guests with a seamless experience and converts diners. As if this was not enough, having QR codes also allows you to easily change or swap menus anytime.

Videos and Entertaining Puzzles

Now that you have provided your guests with a delicious menu on their smartphones, you can compel them to hop-in and try your dishes by letting them have a peek at your delicacies. Putting a few videos of your specialities while you prepare them fresh will surely make your customers interested to come and taste them. QR allows you to add not only pictures but also multimedia content like videos and audios and pdf, just in case you wish to add some interesting puzzle games to entertain your guests till the food is served.

Allow the Virtual Table Booking

Having QR codes is not useful only for showcasing your menu. When your guests check the menu and decide to drop-in, you can provide them with a virtual table booking option for the ease of access. If the tables are not available at their chosen time, you can even push a waitlist for them. This avoids crowding or long wait-times, putting the customers off.

Enable Contactless and Quick Takeouts

When you allow your customers to order using their smartphones, they put you on the list of places offering convenience. This means they will come back again as they can now easily find you on their fingertips. Adding QR code to your takeout orders creates a digital interactive ordering experience which prompts your customers to complete the order and have the food parcel just by scanning the QR.

Skyrocketed Social Media Followers

The paper-based menus are no more in fashion. People are attracted to visually appealing menus. They prefer to check out what they are buying before they place their orders. QR code menus can assist you with sharing the name of the dishes and the pictures. You can also list your menu with photos on your website and social media channels. By adding QR codes to your landing pages, you can provide all the details to your customers right on their mobile screens along with your location- simple yet helpful!

Offer Freebies and Deals to Lure Your Customers

As if the QR code restaurant ordering was not enough, there is another way you can leverage your restaurants using these codes. You can extend the reach of your promotions in the online and offline world by syncing the QR code. More than 40% of people use discount coupons on their mobiles instead of physically redeeming them. You can easily distribute the promo codes online that can be redeemed by your customers online and offline. You can send the special deal through gift cards, flash-sale or even personalised emails.

Get Some Great Reviews for Your Restaurant

As a restaurant or venue owner, you are much aware of the importance of feedback and reviews in the hospitality industry. The more your reviews are positive, the better leverage your business gets. A high section of diners will first look at the restaurant’s reviews online before they consider eating at the place. Offering a look into reviews, feedback and rating through the QR code can help your diners get more information about the food, specialities, and unbiased views even before they step in. Besides, you can also allow your diners to leave an amazing review to boost up your marketing.

Witness the Victory

QR codes are still being discovered by the hospitality businesses as a marketing tool like never before. Thanks to QR codes delivered directly to the smartphones- diners can use them right away while making their eating choices. To get the best of both worlds, QR allows you to combine the online world with your physical venue. Unlocking the full potential of restaurant QR codes can make your business boom in no time!

Drive Traffic to Your Restaurants and Venues after COVID Effect… Know more